The recent focus on cryptic texts and flash imagery does not negate the need for good writing skills. In a 2011 survey of corporate recruiters by the Graduate Management Admission Council–86 percent said strong communication skills were a priority—well ahead of the next skill.
Despite stubbornly high unemployment, many employers complain that they can’t find qualified candidates for the jobs they do have.
Often, it turns out, the mismatch results from applicants’ inadequate communication skills. In survey after survey, employers are complaining about a job candidates’ inability to speak and write clearly. See: Why Johnny can’t write, and why employers are mad
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