Aston Martin aspires to the ‘strong economics’ of electric engines

At last the penny has dropped on the overwhelming case for electric engines worldwide. It’s unbelievable how long it has taken the mainstream to recognize this. See: Aston Martin seeks ‘beauty and soul’ in all electric sports car.

“Aston Martin Lagonda Ltd., the 102 year-old maker of high-performance cars featured in the next James Bond film, is envisioning a future when its engines are fueled by electricity instead of gasoline.

The British company is working on a battery-powered version of its current Rapide sports car that will be available as early as at the end of 2017 followed by a new electric DBX crossover, said Chief Executive Officer Andy Palmer. The cars will uphold the carmaker’s traditions by embodying “power, beauty and soul” in each vehicle, said Palmer, a 35-year veteran of the industry who has led Aston Martin for about a year.”

Ashton Martin sees electric future
We were in New York City the past few days, nowhere is the case for emission-free engines more glaringly obvious than in congested cities. Every fancy car driving around Central Park still sporting a combustion engine might as well bore ‘dinosaur’ on the license plate. No matter how impressive the outward shell, eventually ICE (internal combustion engines) vehicles will be viewed as antiquated embarrassments.  Electric engines will be under the hoods of all makes and models from all different manufacturers, all over the world.  The race is on to see who will lead and who will be left in the dust.  Literally.

Meanwhile the adjustment away from fossil fuels will continue to be painful for the unprepared:  Oilsands boom dries up in Alberta, taking thousands of jobs with it.

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