If we are going to make our children and our nations strong and healthy, we have to start with how and what we are eating. Kimbal Musk is the founder of casual dining upstart The Kitchen, and is working to improve nutrition by expanding healthy and affordable dining options:
“[My brother] told me it was crazy to get into the food business; I told him it was crazy to get into the space business,” Kimbal jokes. “It’s working out fine.” Here is a direct video link.
Indeed, Americans are facing a number of nutritional issues. More than a third of the country’s population is considered obese, while less than a quarter eat the recommended daily servings of fruits and vegetables, according to the Centers for Disease Control and Prevention. And being short on time or money can often lead families to settle for less nourishing options — a reality Musk is determined to change.“It’s not as hard as people think. It’s just that people have lost the skill of cooking,” he says, adding that he keeps his own grocery budget low to understand what the average family can afford. See: Musk waging a war on America’s [industrial] food system.
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