Many people are aware we need to clean up the oceans. Some are moving ahead with doing so. See: A billionaire is giving away his fortune to clean up the oceans.
And also: A 22 year old raised 30 million for ocean clean up project.
The Ocean Cleanup uses a boom to capture plastic and keep it in areas where a boat can come and periodically pick it up. The pipe moves with the waves and uses floating anchors. Critics are skeptical of the system’s compatibility with the extreme forces of the ocean and its potential impact on ocean life.
The system should be fully deployed in 2018. $30 million has been raised for the cleanup. Here is a direct video link.
As soon as we acknowledge that billions are needed to clean up the mess, it focuses thinking on who should be bearing the costs for doing so. The answer is those who make the profits producing and filling the packaging. This will realign all business models to account for the waste they produce and encourage smarter, cost-effective solutions. As in the old days, if we use packaging to sell our products, we have to responsible for collecting, reusing and recycling it. You produce it, you own it. This will also naturally encourage biodegradable and minimal packaging solutions. All smarter than the current approach.
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