Twelve years ago Jeffrey began to focus on a problem facing a growing segment of the public who while preferring to decrease their consumption of animal products, found little in the way of convenient alternatives in their busy daily lives. With that in mind he set out to create an entirely new restaurant concept: vegan fast-food. In 2015 he teamed up with Mitch Wallis and Zach Vouga to create Plant Power Fast Food, a new plant-based version of traditional fast-food drive-thru brands like McDonald’s, In-N-Out Burger, Jack in the Box and others. Now, with three restaurants in operation, another opening in January and many more planned, Jeffrey and his partners are focusing on building a nationwide chain of vegan fast-food restaurants to offer a new, healthier, cruelty-free and environmentally sustainable option for the growing number of consumers exploring new food and lifestyle choices.
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