With financial strain in the masses building, retail sales have been slowing in most countries. But just as electric vehicle sales are a rare growth star in a world of weakening ICE sales (internal combustion engines), plant-based foods are bucking the trend of weaker food sales. The trend is clear: where people are offered plant-based options that taste as good or better than the animal-based versions, plant-based demand is growing. The common theme here is a growing interest in cleaner, healthier options. See Vegan Beyond Burger Boosts Sales at A&W 10%:
The growth is all down to a few menu changes, including the addition of the vegan Beyond Burger, which launched in restaurants last summer and promptly sold out in several locations on the first day. In Vancouver, some restaurants even reported higher sales of the vegan burger than beef burgers…“I would say that innovation is the biggest driver of our business,” CEO Senegal told Yahoo Finance. “
Plant-based food is also a much-needed hot-bed of innovation and start-ups, like this restaurant in Brooklyn, NY, bringing affordable, healthy food to urban areas where diet-related disease has become an epidemic. Here is a direct video link.
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