Quote of the Day: “Effort and courage are not enough without purpose and direction.” John F. Kennedy

This big picture quote from JFK applies perfectly to the art of investing. So often the sales culture sells us the jump in and be brave bologna. Blindly buying without objective care as to timing is a strategy for financial disaster not reward. It is not just what to buy or how much of it one should hold, the pivotal questions are also when to buy and when to sell. The difference between financial success and failure has always been a question of timing and having a disciplined execution strategy. The lack of this purpose and direction is why, good intentions notwithstanding, most investment advisors and managers provide no valuable service for their fees. It’s why most investors fail to prosper over the course of a full business cycle.