The madness continues to roll out in the latest brilliant initiative from the Ontario Lottery Gaming Corporation. You can read all about it on their site here. Here’s an excerpt on their new expansion plans (my comments in brackets):
“Since lottery games were introduced over 35 years ago, customer interests have evolved and technology has advanced considerably. Although about half the adult population of Ontario now plays the lottery on a regular basis, [only half? let’s get everyone hooked!] OLG’s current technology and its sales model could be improved to better meet the needs of its changing customer base.
At present, there are about 10,000 terminals across the province, but OLG’s current distribution and availability does not fully reflect the shopping patterns of most adults in Ontario. The current terminal technology limits where and how lottery tickets can be sold. [yes, limited for good reason!!]
OLG’s overall objective is to grow its business by continuing to innovate and focus on current lottery retailers, as well as expanding new lottery sales options. Expansion could include multi-lane solutions for supermarket, drug stores.”[“innovate” focus and “solutions”, it all sounds so intelligent and great. Why don’t we add crack dispensers too?!]
;
