The most precious commodity

As most in the developed world are busily focused on collecting inanimate objects and shiny things, the most essential commodity–water–remains dramatically undervalued, and so far the most largely ignored, global challenge. Effective water management and infrastructure refurbishment are demanding massive investment and innovation. Just another reason why corporations and governments must stop wasting precious cash flow pumping up asset prices and bailing out bankers. See: Water supplies shrink around the world for a slideshow update.

As part of Bloomberg Businessweek’s Fix This franchise, Chief Content Officer Norman Pearlstine sits with a panel of leading experts to discuss ways in which they are meeting the global water challenge. Here is a direct link.

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