Obesity is not just a personal issue. At today’s unprecedented levels, it is one of our largest societal problems and it costs us all through decreased productivity and resource efficiency along with exponential and unnecessary financial costs for decades to come.
“The question I want to pose this week is: should we pay people to lose weight? This idea might seem a little over the top, but studies in the US reveal the surest way to coax people to lose weight is to give them an incentive to do so – and the most persuasive incentive is filthy lucre.”
See also David McWilliams’s recent Sydney talk on the economics of food. Here is a direct video link.