Harley-Davidson will unveil its first electric motorcycle next week, and President Matt Levatich said he expects the company known for its big touring bikes and iconic brand to become a leader in developing technology and standards for electric vehicles.
At the same time, Levatich and others involved in creating the sleek, futuristic LiveWire predicted it would sell based on performance, not environmental awareness. With no need to shift gears, the slim, sporty bike can go from 0 to 60 mph in about 4 seconds. The engine is silent, but the meshing of gears emits a hum like a jet airplane taking off.
“Some people may get on it thinking, ‘golf cart,'” lead engineer Jeff Richlen said. “And they get off thinking, ‘rocket ship. Here is a direct link to a video report.
Hey by all means… if you can sell smarter technology by making it sound like a rocket ship rather than just because its cleaner, cheaper to run, healthier, better for the planet…market the hell out of the rocket ship angle then…