What the finance wizards have forgotten or intentionally overlooked in all their learned theories, is the below chart. The bonanza of babies born after the Second World War in all the world’s most advanced, wealthiest economies (red bars below):
Chart source: www.glogster.com
Today this cohort controls the bulk of the world’s wealth. Global boomers were the leading edge driving world demand, inflation and interest rates up between 1964 and 1982 (chart below) as they came of age, but now these former consumption superstars are all between age 50 and 69.
Well past their peak spending years (which is age 47 on average), at this stage, the natural inclination is to downsize possessions and cut expenses. This would be the case even if so many age 50+ were not also still in debt today thanks to bad choices made during the credit bubble. The weight of debt only magnifies the natural contraction in consumption as we age.
The real rub is this: where the ‘magic’ of falling interest rates between 1980 and 2005 helped boomers to borrow and spend beyond their means for years, the opposite effect is now in charge: low rates are helping to crush consumption.
Millions of boomers are leaving the work force year after year and trying to fund their spending from savings and the income it can produce. Most have not saved enough, and with asset prices from bonds, to stocks, to real estate being propped by financial intermediaries and central planners around the globe, the resulting low yields are proving the final blow to kill the golden goose of previous consumption rates.
This is the primary reason that QE and all the other antics from bankers to restart previous demand patterns are all doomed to fail. Nay, worse, will only make deflationary trends even more pronounced with each manic episode.
When it comes to higher demand and economic growth, only time, higher savings and lower asset values, can ultimately heal balance sheets and restore purchasing power to a world now awash in excess goods and disinterested, income-starved, shoppers.
The ‘add-debt-and stir ‘ ‘genius’ led by bankers, is falling deservedly on its own grotesque sword.
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