More fraud in our era of fake

Fake emission readings, fake financial results, fake trades in security markets, fake economic data, fake reports, fake eyeballs on line…fraud is currently a leading business model. Buyer beware.

Increasingly, digital ad viewers aren’t human. A study done last year in conjunction with the Association of National Advertisers embedded billions of digital ads with code designed to determine who or what was seeing them. Eleven percent of display ads and almost a quarter of video ads were “viewed” by software, not people. According to the ANA study, which was conducted by the security firm White Ops and is titled The Bot Baseline: Fraud In Digital Advertising, fake traffic will cost advertisers $6.3 billion this year. Here is a direct video link.

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