The future of meat is plants!

“The traditional food industry is ripe for disruption.”  –The Economist

The challenge is to feed billions of people healthy food while conserving our natural resources. And the solution is plants.

Redwood City, Ca.-based company Impossible Foods has developed a new generation of sustainable meats and cheeses made entirely from plants.  Founded by biochemists who have developed numerous nut milk products over the years, the ‘impossible burger’ has the same look and texture of real meat without the saturated fats and harmful health effects (or commoditizing of animals). With a taste that amazes even ardent carnivores.

Impossible burgersThe company recently raised a second round of financing for $108 million from a group of investors that included Viking Global Investors and earlier backers Khosla Ventures; Microsoft co-founder Bill Gates; and Horizons Ventures, which invests on behalf of Hong Kong business magnate Li Ka-shing.  See:  Impossible foods raises a whopping $108 million for its plant-based burgers.

“Our mission is to give people the enjoyment of food that comes from animals without the health and environmental drawbacks.

We look at animal products at the molecular level, then select specific proteins and nutrients from greens, seeds, and grains to recreate the wonderfully complex experience of meat and dairy products. For thousands of years we’ve relied on animals to transform plants into meat, milk, cheese and eggs. Impossible Foods has found a better way to make the foods you love, directly from plants.”

Just as we don’t need to destroy our biosphere to consume efficient energy for our machines, we also don’t need carbon and water-intensive animal farming to consume ‘meat’ for our bodies.  Guilt free and delicious. This is the future and it tastes good!

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