The case for treating environmental initiatives like a war effort

Media campaigns during the Second World War mobilized and inspired citizens to work together to lower waste and increase efficiency for the collective good. Similar thinking is needed on our environment.

They are still crunching the numbers, but according to the National Oceanic and Atmospheric Administration, 2015 is on track to be the hottest year ever recorded.

Venkatesh Rao says we need to look at historical examples if we want a fighting chance against global warming. He argues piecemeal strategies won’t work on climate — we need to emulate the government-led effort that won World War II.

Rao is the founder of the blog and an independent researcher, author, and management consultant based in Seattle.   Here is a direct audio link.

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