Farm to table food: cheaper, fresher, sustainable, smarter

More horizontal farm to table distribution cuts out big-food (big-carbon) conglomerates, and bank transaction fees, to bring crazy-cheap, fresher fruits and veggies, directly to households from producers who earn more and can afford to cultivate sustainable biodiversity in their crop rotation.  No brainer.  It’s not that the world cannot feed its population, its that we cannot do it using the dominant big-food (big waste) business models.  See:  Why fruits and veggies are so crazy cheap in Chinatown:

China marketRather than contracting with large, industrial farms, it turns out, Chinatown’s wholesalers often buy from small, family farms specializing in Asian vegetables, including backyard “home gardens” in south Florida, and oxen-plowed plots in central Honduras.

Ms. Imbruce knows shoppers often equate low prices with exploitation, but that isn’t what she saw on the more than 75 farms she visited. The farmers, she said, were pleased to be growing for the Chinatown wholesalers because they could cultivate an array of crops, leading to economic and agronomic stability.

“Some said it was the best situation they’d had in a long time,” she said.

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