Many of the products and materials currently in use, only make economic sense when we do not count all of the waste, pollution, environmental and health costs which they leave in their wake. Smarter, clean, non-petroleum based solutions are everywhere, when thinking minds look.
A UK company has created a biodegradable alternative to plastic bottles which is currently crowdfunding on crowdcube.
The product is a blob of water that’s made from a seaweed extract, which is actually cheaper than plastic to manufacture.
It was created by Skipping Rocks Lab, who have a goal to create waste-free packaging and stop 1 billion plastic bottles reaching the ocean each year. The blobs have been sold from pop-ups around London but creators hope to take them global.
Here is a direct video link.