As many gush looney over bullish hopes for Black Friday shopping sales–as much as 226 million US shoppers were reported by some as shopping on the weekend, in a country of 125 million adults–the actual holiday sales numbers are likely to be more sobering. Especially if like in 2008, sales end up being front-loaded for the season at the Black Friday start. In addition more were using credit cards this year to buy. In a nation where the savings rate has recently fallen back below 4%, more credit use is digging the hole deeper not solving the problem. The bigger story is the increasing numbers of working and under-employed Americans who are now depending on food stamps to make ends meet (over 46 million and growing).
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